The Creative Flight with Ivy Malik

Building a Brand Identity

In this episode, I sat down with Jacob Cass, CEO and founder of Just Creative, the branding agency with serious visual chops and a flamingo mascot you won’t forget. We got into how he built such a standout brand (yes, we talked flamingos), and why verbal identity is just as crucial as the visuals when it comes to creating a brand that sticks.
We also reflected on the Band Builder Summit. What worked, what surprised us, and the big takeaways we both walked away with. If you’re someone who’s been wondering how to position yourself so clients instantly get your value, Jacob had a few gems you’ll want to scribble down.
One of my favourite parts? Hearing him talk about action and trust. No fluff, no overnight success stories, just solid advice on showing up, doing the work, and letting things unfold.
We even touched on the whole “personal brand vs. business brand” thing, and how to strike a balance when you are the brand, but you’re also building something bigger than just yourself.
It’s a good one. You’ll definitely walk away thinking differently about your brand.
 
About Ivy:Ivy Malik helps creative entrepreneurs who feel undervalued break free from overthinking and fear, so they can price with confidence, sell with ease, and build a business they love. A former restaurateur with 16+ years of business experience, she’s seen firsthand how creatives struggle to balance passion and profit. Now, through Ivy Malik Coaching, she blends Psychology, Human Design, and practical sales strategy to help creatives take control of their success, without the stress.If this episode sparked something in you, Can you do me a favour? Would you leave a 5-star rating and review. It helps this show reach more brilliant minds like yours.
Thanks for flying with us,I hope it left you lifted.
Find me on: 
Website: https://ivymalik.com/ 
Instagram: https://www.instagram.com/ivymalikofficial/ 
LinkedIn: https://www.linkedin.com/in/ivymalik/ 
Youtube: https://www.youtube.com/@ivymalikofficial
You can also tag the show and share your thoughts, I always love hearing what resonated with you. Who else would you like me to chat to?

Heart-led Pricing

In this solo episode, I’m speaking directly to the creatives, coaches, and spiritual entrepreneurs who feel a twinge of guilt every time they think about raising their prices.
You might be wondering if you’re being greedy…If you’re leaving people behind…If pricing your offer higher makes you less generous, less spiritual, less “for the people.”
It doesn’t.
In this episode, I talk about:
Why I’ve never felt guilty about charging more
The emotional cost of underpricing and why it drains you
A failed “middle ground” offer I launched, and why I shut it down
The pricing trifecta I use with clients: Skill, Experience, Confidence
The £500-to-£20K transformation of one spiritual client
My own journey from charging £1500 to over £50K for one client
Why your pricing is a boundary, not a betrayal
This isn’t about hype. It’s about honesty.And if you’ve been quietly waiting for permission to price from your power, this is your permission slip.
About Ivy:Ivy Malik helps creative entrepreneurs who feel undervalued break free from overthinking and fear, so they can price with confidence, sell with ease, and build a business they love. A former restaurateur with 16+ years of business experience, she’s seen firsthand how creatives struggle to balance passion and profit. Now, through Ivy Malik Coaching, she blends Psychology, Human Design, and practical sales strategy to help creatives take control of their success, without the stress.If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.
Thanks for tuning in, and I hope you enjoyed the flight.Find me on: 
Website: https://ivymalik.com/ 
Instagram: https://www.instagram.com/ivymalikofficial/ 
LinkedIn: https://www.linkedin.com/in/ivymalik/ 
Youtube: https://www.youtube.com/@ivymalikofficial
You can also tag the show and share your thoughts, I always love hearing what resonated with you.

From Broke to Financial Freedom by 30: How Jason Graystone Did It.

Ever wondered what it truly takes to go from broke to financial freedom? In this special episode of The Creative Flight, I sit down with the incredible Jason Graystone who achieved just that by the age of 30. Get ready to hear his inspiring journey and the mindset shifts that made it all possible. Ready to unlock the secrets to financial independence and design a life of true freedom? Subscribe now for more inspiring stories and actionable insights! Share in the comments below what your biggest financial goal is right now. Join Jason and me as we delve into his remarkable story of rising from a challenging upbringing to achieving financial freedom at a young age. But this conversation goes far beyond just the numbers. We explore Jason's powerful definition of true wealth, the surprising role of generosity in his journey, and his profound insights on what it really means to be free. Discover the key mindset shifts that helped him break free from limiting beliefs and build a life on his own terms. This episode is packed with wisdom for anyone looking to take control of their financial future and live a more intentional life.
About Ivy:Ivy Malik helps creative entrepreneurs who feel undervalued break free from overthinking and fear, so they can price with confidence, sell with ease, and build a business they love. A former restaurateur with 16+ years of business experience, she’s seen firsthand how creatives struggle to balance passion and profit. Now, through Ivy Malik Coaching, she blends Psychology, Human Design, and practical sales strategy to help creatives take control of their success, without the stress.If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.
Thanks for tuning in, and I hope you enjoyed the flight.Find me on: Website: https://ivymalik.com/ Instagram: https://www.instagram.com/ivymalikofficial/ LinkedIn: https://www.linkedin.com/in/ivymalik/ You can also tag the show and share your thoughts, I always love hearing what resonated with you. 
 
About Jason:Jason Graystone Bio:
 
Jason Graystone is an author, entrepreneur, investor, and host of the Always Free Podcast.
 
Since starting his first business at 22 years old, Jason’s love for investing & business helped him become financially free by the time he was 30 by adopting a unique blend of wealth creation strategies allowing him to replace his active income.  
 
Jason has since built multiple -7 figure businesses, spoken on some of the world's most reputable stages in the investing space as well as universities, schools, and some large corporations including the MET police. 
 
Jason runs an industry-leading education program to help people achieve true financial freedom. 
 
As an active fundraiser, Jason has helped to raise almost half a million pounds for various charities and is connected to some of the most well-known and celebrated entrepreneurs and leaders.
 
Jason enjoys nothing more than helping to empower others around money and wealth creation to design their best life.
 
Jason believes that everyone deserves to live an inspired life.
 
He says that “When we are free and able to focus on meaningful work, we become better human beings. The key to freedom is to find a balance between fulfilment, reward and inspiration.’

Pricing With a Pulse and Building a Business That Feels Good to Run

SummaryIn this solo episode, I talk about something I’ve seen time and time again both in my clients and in myself:
What happens when pricing feels personal.When the work is close to your heart,when your offer holds your story,when your business is built from who you are…how do you price that?
I walk through the classic framework and share the piece that is missing that will change everything.
This episode will ruffle some feathers.If it makes you think, I’m happy. 
A Note From IvyI’d love to hear what you think of this episode, so come and let me know over on Instagram or linked in.  I’m @ivymalikofficial. You can also tag the show and share your thoughts, I always love hearing what resonated. If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.
Thanks for tuning in, and I hope you enjoyed the flight.

Disruptive Content, Real-Life Relaunches & The Ripple Effect with Marley Jaxx

SummaryMarley Jaxx, a creator, and entrepreneur, joins Ivy to share her unconventional journey from dental hygienist to building a successful content agency. In this episode, Marley opens up about how her experience with burnout, debt, and even cancer led to radical relaunches and deeper creative expression. She shares the behind-the-scenes of her award-winning "docu-stunt" exploring cancel culture, and the ripple effect of content with purpose.
We chat about the importance of hiring for strengths, the magic of verbal processing (especially as a mental projector), and balancing business with life as a stepmom. Marley’s bigger mission? To build the people who build the businesses that change the world.
 
Mentioned in this Episode:
 
Marley Jaxx YT channelCancel Culture Docu-Stunt –https://www.youtube.com/watch?v=KygGnEH3bwQ
Day One App – Journaling & voice note app
Human Design info can be found here
 
A Note From IvyI’d love to know what landed for you in this episode come find me on Instagram @ivymalikofficial and let’s talk about it.
This podcast was created and hosted by me, Ivy Malik, if you enjoyed this episode, please follow, share it with a friend, and leave a 5-star review… it helps so much!

When Success and Silence Coexist

Content Note:
 
This episode includes honest reflections on depression and suicidal ideation. Please take care as you listen, and feel free to skip or return when you’re in a supported space.Please skip 4min to 7min. 

Freddie Öst on Pink Jesus, Shower Beers & Creative Rebellion

SummaryCan you build a globally respected brand without playing by the rules? Freddie says yes…loudly, boldly, and in pink.
In this electric episode, Ivy Malik sits down with Freddie, co-founder of creative powerhouse Snask, for a wildly candid, no-holds-barred conversation on creativity, rebellion, and building a studio that’s as fearless as it is fun. From buying a band at 4AM to launching a beer designed to drink in the shower (yes, really), Freddie shares how Snask became a globally recognised brand by choosing honesty, joy, and audacity over playing it safe.
 
About Snask:SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They seek to challenge conservative frameworks and they do it with their backs straight, supported by their unbreakable values. They don't cower away from the challenge, as they see that the magic lies within the unexplored. In order to be great - you have to be brave and bold. In order to be real -  you have to stand up for your opinions and beliefs. And that is Snask - brave, bold and real. They excel at branding, design and film and refuse to do anything else than what they see as world class. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience. They take on the responsibility to stay engaged, give a damn, and strive for empathy. There is a short word for this assumption of responsibility: Snask.
 https://snask.com/Mentioned on the podcast:Pang Pang Brewery Jessica Hische James Victore
A Note From IvyI’d love to hear what you think of this episode, so come and let me know over on Instagram or linked in.  I’m @ivymalikofficial. You can also tag the show and share your thoughts, I always love hearing what resonated. If you enjoyed this conversation, please take a moment to leave a 5-star rating and review, it really helps more people discover the show.
Thanks for tuning in, and I hope you enjoyed the flight.
 

Chris Do Unplugged with Ivy Malik

Coming up on The Creative Flight founder of The Futur, Chris Do joins me to talk about building a billion-person mission, letting go of control, team trust, creative expression through fashion, and what’s next for him (hint: you’ll have to listen to find out).
Get ready for real talk on stress, leadership, style, and staying grounded while growing a global movement. This one’s packed, you don’t want to miss it.
Full episode drops 25th March, follow the show so you don’t miss takeoff.
x Ivy@ivymalik.com

Chris Do Unplugged with Ivy Malik - trailer

Coming up on The Creative Flight founder of The Futur, Chris Do joins me to talk about building a billion-person mission, letting go of control, team trust, creative expression through fashion, and what’s next for him (hint: you’ll have to listen to find out).
Get ready for real talk on stress, leadership, style, and staying grounded while growing a global movement. This one’s packed, you don’t want to miss it.
Full episode drops 25th March, follow the show so you don’t miss takeoff.
x Ivy@ivymalik.com